Brainbow

Brainbow is a simple and intuitive behavioral model that helps people become more effective in their relationships, both in the workplace and in their personal lives.
The model is inspired by the most established scientific findings on how the human mind works, explaining why people respond so differently to the same stimulus or situation.

The Brainbow training program enables participants, in a relatively short time, to:
Understand their own behavioral style
Use their skills and competencies more flexibly
Build empathy and rapport with others more quickly
Become more effective negotiators
Improve their leadership capabilities
Create cohesive and high-performing teams

Brainbow consists of an online assessment and an instructor-led training session.
During the training, participants are provided with practical, immediately applicable tools for managing interpersonal relationships. The program encourages participants to reflect on the importance of learning to “understand others” by first understanding their own unique characteristics, thereby developing a more adaptive and effective communication style.

The assessment has been validated by Hogrefe. Europe’s leading scientific publisher in psychology, psychotherapy, and psychiatry. Active in psychological testing and assessment since 1949, Hogrefe is today one of the most respected organizations in the field.
The Brainbow model segments the brain into four distinct macro areas, each associated with a specific color (blue, yellow, red, and green) and characterized by unique traits and behavioral tendencies.
Understanding these characteristics helps individuals develop greater awareness of their own communication style and use their competencies more flexibly, enabling them to interact and communicate more effectively with others.